#WE_B was a co-creation lab convened by the ci2i global group in Brussels, involving social entrepreneurs and other professionals in Europe with an interest in the evolving social change space. The event , held in January 2012, offered an opportunity for the ci2i global team to innovatively facilitate, introduce and receive feedback on new concepts in collaboration and co-creation. The lab sparked new levels of dialogue around the concepts, and enriched participants’ thinking about applying these concepts both professionally and personally.